Destination Trekantområdet

Photo: Destination Trekantområdet© Destination Trekantomraadet

Working together on sustainable development and marketing

Destination Trekantområdet is one of Denmark's largest tourist destinations, encompassing the municipalities of Billund, Fredericia, Kolding, and Vejle. With over 2.9 million commercial overnight stays and a turnover exceeding DKK 6 billion, tourism in the area created more than 7,500 full-time jobs in 2019.

Geographically, Destination Trekantområdet covers the municipalities of Billund, Fredericia, Kolding and Vejle.

We primarily focus on three areas:

Families with children
Adult couples
Meeting and business tourism

Sustainability is a pervasive factor across all our initiatives.

The purpose is to support the creation of growth and jobs in the tourism industry. Through cooperation and strengthening of product development and marketing of experiences and attractions for the area's guests, we must promote tourism in the area, both in the short and long term.

We work for stronger collaborations between the local actors across municipal boundaries and with new perspectives where the international and the sustainable are always in focus.

The destination must, in collaboration with the private actors, develop marketing campaigns for the destination's most important business areas, which must target the most important markets.
The destination must achieve strengthened international attractiveness and increase the share of foreign overnight stays.
The destination must work to improve the conditions for the private operators and increase the number of overnight stays, including the low season (September – May).